MKTLAOS

Sampling

Providing free samples is a technique used to introduce new products to the marketplace. Samples give the consumer a chance to see how well they like a product or try something they otherwise would not normally buy. Local bakeries can hand out their new creations at a farmer's market. Manufacturers of scented candles can give away samples at a local gift shop. Sampling is sometimes used as part of a larger marketing campaign that includes local newspaper or radio advertising.

Free Trial

A free trial is a way for a consumer to try a new product while eliminating risk. It may be used when a product is unique to the marketplace, which can make consumers leery of trying it out. This technique is commonly used in television infomercials where the buyer has 30 days to try the product, during which time he can return it for a full refund if he's not satisfied.

Free Gifts

Free gifts entice consumers to make a purchase by including a bonus along with the product. The gift may be included in the outer part of the product packaging to serve as a visual attraction. It may also take the form of a prize inside the package. As an example, a local food company could place cash or gift cards inside random packages of its products.

Contests

Contests offer the customer a chance to win prizes like cash or store merchandise. For example, an electronics retailer could hold a karaoke contest at its store, while using local celebrities as judges. The contestant who is voted the winner would receive a prize such as a piece of audio or video equipment. Being creative helps generate more buzz about the contest, and ultimately, the product you are trying to sell.

Special Pricing

Special pricing is used to offer consumers a lower price for a period of time or to purchase in multiple quantities. For example, a retailer may offer a product that normally costs 50 cents at a price of 3-for-99-cents during the promotional period. Manufacturers often provide funds to the store to subsidize the price reduction.